See what’s working in your competitors’ email,and win the inbox.
The offers, subject lines, and send times your competitors repeat, ranked and lined up against your own.
Rhode out-sent you 2-to-1, and went to 40% off.
Sorted by volume. The deepest discount each brand ran is on the right.
Watch a competitor ramp upweeks before the launch.
Eight weeks of one set, as a share of every send. Rhode climbed from 12% to 24% of the category while your volume stayed flat.
Every send, broken into40 fields you can compare.
This is Rhode’s 40% send from the scoreboard above. Its offer, discount depth, subject line, buttons, imagery, and tone, each pulled out so it lines up against every other email in your set.
One last chance to stock the shelf — the sale wraps at midnight tonight.
- 1Subjectdiscount stated up front · 30 characters
- 2Preheaderadds the deadline and scope, no repeat of the subject
- 3Creativehero image · discount baked into the image · 0 faces
- 4Call to actionone primary button · verb “shop”
- 5Complianceunsubscribe and postal address present · passes authentication
Voice is scored the same way for every brand, which is what places each one on the map below.
See the hours your competitors leave empty.
Every competitor send falls on a day-by-hour grid, so you can see the crowded hours and the empty ones before you schedule.
Busiest hour, boxed. The peak slot is marked with the number of rival sends in it.
Open window, ringed. A weekday morning with zero rival sends across 8 weeks.
Every cell opens. Click a cell to read the exact emails it counts.
Find the tone no competitor is using.
Every send is scored on warmth and formality, then each brand lands on one map. The empty space is a position none of your competitors have taken.
Backed by real counts. Each brand's dot averages 25 to 46 sends.
The gap is ringed. No brand in this set sounds both warm and formal.
Every dot opens. Click a dot to read the sends behind a brand's position.
Positions average 25–46 sends per brand over 8 weeks. Dot area tracks the sample size.
Ask about your set, get the emails back.
Ask a plain-English question about your competitors and get an answer built from their real sends, with every email it used attached.
Type it plainly. “Who went hardest on discounts in June?” is a question you can ask.
Every number opens. The exact sends behind each figure are one click away.
Zero is an answer. If a brand ran no discount, the answer says so.
Rhode, by depth and by repetition. Three sitewide sends at 40% off in the final week of June, the deepest in the set. The median June offer was 25%.
The Ordinary ran no discount all month, education only.
Turn a play that's working into your next campaign.
Pick an angle your competitors keep running and get a full draft in your brand's voice, with every section linked to the send it came from.
Starts from a gap. 9 education sends in the set this window, and you sent 1.
Cited throughout. Every paragraph links to the competitor send behind it.
Written as your brand. It reuses the structure and writes new copy in your voice.
Your barrier isn't broken. It's just under-briefed. Here's the whole routine in three steps, with the why behind each one.1
Step one: stop exfoliating for a week. Step two: a humectant on damp skin, morning and night. Step three: seal it while it's still wet.2
No discount, no countdown. Just the routine that makes the rest of your shelf work harder.3
Read the full routine9 education sends in the set this window — The Ordinary owns 7, you sent 1.
- Build a better barrierJun 301
- The science of daily hydrationJun 82
- A closer look at the formulaMay 283
It reuses the structure and writes new copy in your voice.
From a competitor's sendto your next decision.
We read what a machine can read exactly, use AI only where it needs judgment, and keep the original email so we can measure new things later without collecting anything twice.
Seed inboxes
Inboxes we run subscribe to every brand you follow and receive each real send minutes after it goes out.
Stored untouched
Every email is stored encrypted and unchanged, so the original is always there to check.
Read in one pass
The words and the images are read together: offer, theme, voice, layout, even whether faces appear.
Sorted from the emails
Themes, offer types, seasonal moments, and categories are learned from the sends, not fixed in advance.
Benchmarked to your set
You, the rivals you watch, and your category's peers, compared on one window with the counts shown.
Alerts & digests
Set rules across 65 fields and get an email when a competitor matches one.
Every email we capturegets its own page.
One page for every published email, plus directories to browse by brand, theme, offer, and season. All public, no account needed.
Email examples
The newest sends, broken down field by field.
Tracked brands
Recent sends and the tactics behind every program.
Message themes
Launches, education, promos, restocks.
Offer mechanics
Percent off, gifts, bundles, and how deep they run.
Calendar moments
Seasonal campaigns, phase by phase, brand by brand.
Competitive insights
Editorial reads backed by the emails behind them.
Fair questions,straight answers.
Where the emails come from, what we can and can’t see, and how identities and promo codes get scrubbed.
Where do the emails come from?
Inboxes we run ourselves, subscribed to each brand's public marketing list. We store the original email, then remove the recipient name, address, promo codes, and tracking links before anything is saved or shown.
Do you know which emails performed?
No. A subscribed inbox can't see a competitor's opens, clicks, or revenue, so we never show performance scores. What we can see is repetition: the Winners view reads what a brand keeps re-sending as a sign of what's working for them.
Is it only for beauty brands?
No. Categories are learned from the emails, so apparel, food, home, pets, supplements, and electronics all work the same way. Beauty is just where we started.
How fast does a new send show up?
Minutes. A new email is stored and queued the moment it lands, then broken down and added to its brand's benchmarks.
Are the product scenes on this page live data?
No. The scenes use a labeled sample set (real brands, sample numbers) so you can see the whole workflow. Every email, brand, theme, offer, and calendar page in the library is real, published data.
Can I open the emails behind a number?
Yes. Timing cells, share shifts, and offer totals all link back to the sends behind them, and the public library shows individual teardowns without an account.
They’re already in your customers’ inbox.Now you’re in theirs.
Follow the brands you compete with, see the plays they keep repeating, and get your better version out first.